You are what you work on
John St. gets students' heads on straight for Miami Ad School.
Miami Ad School is set to begin classes in Toronto for the first time later this year, and it’s showing potential students how the industry might see them differently with a little extra education.
Created by John St. – whose creative director Stephen Jurisic is also the school’s creative chairman – the print ads show young creatives in a way that future employers probably see them when they first meet for a job interview: a walking representation of the work they’ve done before. And by employing some of the most instantly-recognizable campaigns from recent years, like the home-grown “Like a Girl” or “The Most Interesting Man In The World,” the tattooed and well-dressed CDs of tomorrow get a sense of how that portfolio of theirs could shine a little brighter.
Credits:
Brand: Miami Ad School
Agency: John St.
Creative Directors: Stephen Jurisic, Angus Tucker
Art Director: Jenny Luong
Copywriter: Martin Stinnissen
Photographer: Daniel Ehrenworth (Sparks Photographers)
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