Bike bells that make cycling safer

Hövding lets the mayor of London know how unsafe it is to bike there, sending him an email every time cyclists ring their bells.

If you regularly bike on city streets, you’ve probably wondered how often you have to ring your bell before someone actually realizes how dangerous cycling can be. But what if that little ring was heard in city hall?

Hövding is a tech company that focuses on safety gear for cyclists, and its latest effort to make cities more bike-able involves Flic, a versatile wireless button that can be connected to devices for a variety of functions. Hövding is currently giving the buttons to cyclists in London to mount on their handlebars, like you would your trusty bell, except every time you press it, the data collected by Flic is used to mark hazards on a map. The map will then be used as resource for cyclists so they know what routes are safest, as well as to raise awareness among the general population about how risky riding a bike can sometimes be.

But how do you make sure the right people are paying attention to this data? Hövding has thought of that, because pressing the button will also automatically send an email to the office of London’s mayor, letting him know just how often cyclists in his city feel unsafe riding on its roads. There’s going to be a lot of emails if people know that between 400 and 500 people are seriously injured or even killed in cycling accidents in London annually.

We eagerly await the day this idea lands in Toronto. Maybe sending hundreds of emails to Mayor John Tory will get those city council debates about bike lanes moving a bit quicker.

(h/t Mashable)