Hockey, Honda style
There's way more to the game than just an hour on the ice.
Any true hockey fan knows that being a lover of the sport means so much more than just tuning into an NHL game here and there – and that’s what Honda Canada is betting on in these spots.
The “#Morethan60″ ads, including”Hauler of Gear,” “The Breaker-Inner” and “The Ball Getter,” all feature the real hockey moments that wouldn’t make it to the highlight reel at the end of the night but show true passion for the game.
After all, as Honda – the automotive sponsor for the NHL and World Cup of Hockey earlier this year – puts it, “hockey is more than 60 minutes.”
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