Stop trying to wrap the unwrappable

Don't bag a bee hive! Plan International suggests playing it safe this Valentine's Day.
Wrap Bee

Some gifts are difficult to wrap. Others are borderline impossible.

In trying to offer a sensible alternative to, say, trying to wrap of hive of bees, Plan International Canada has launched the second iteration of its “Wrapped” campaign. The video was released ahead of Valentine’s Day and promotes buying ethical gifts instead of the typical chocolates, flowers and wine. Purchasing a goat, clean water or “girl power,” as the agency suggests Canadians do, can help save lives, but these are gifts that defy the mere thought of wrapping.

DentsuBos led creative on the Valentine’s day campaign, which is running on social, digital and OOH nationally until Feb. 14.


Client: Plan International Canada
Creative agency: DentsuBos
Mass media strategy: Isobar
Digital media strategy: Aber Group