Garnier campaign sees the beauty in YouTube
The company worked with Publicis to roll out a series of YouTube ads for its lates SkinActive mask campaign.
Garnier Canada rolled out a series of YouTube videos for its latest SkinActive mask campaign, tapping into a growing “self care” craze.
Using “Director’s Mix” – a YouTube tool launched last fall that lets brands embed text, audio and images into videos– the Publicis campaign includes 65 versions of a six-second video called “Mask. Relax. Glow.”
The videos, which align with YouTube search categories that fall under travel, lifestyle, film and TV all feature a young woman wearing a face mask while scrolling on her cell phone.
The videos feature varying text based on the search, such as “Not all heroes wear capes. They wear masks,” for an Avengers: Infinity War movie trailer search, “Make your before shot as good as the after,” for a search looking for tips on contouring, and “Make masking your new mantra,” for a meditation music search.
The SkinActive campaign runs on digital, TV and social.
Credits
Client: Garnier Canada
Agency: Publicis
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