Uprising
StrawberryFrog's Scott Goodson unpacks movement marketing.
How do you turn a brand into a full-fledged cultural movement? Scott Goodson, an expat Canadian and founder of the world’s first cultural movement agency, StrawberryFrog, shares his secrets in Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements, recently named a hot new read on The Daily Beast. We can’t wait to check it out…and then take over the world!
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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