Fighting the watch dogs
Ubisoft encourages videogame hacktivism.
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The line between the real world and the gaming world continues to blur. To promote the videogame Watch Dogs in Canada ahead of its fall release, Ubisoft Entertainment – Canada and Publicis have developed a phone gaming app, Watch_Dogs Live, that lets users hack into real-world locations. Players will be encouraged to work as a collective called DedSec (sounds like Anonymous, right?) and also to compete to be the best hacker, with winners picking up prizes, including a 2014 Toyota Scion TC. Guess hackers are the new superheroes.
Credits:
Brand: Ubisoft
Agency: Publicis Montréal
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