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A man walking down the street, covered in paper strips, asks you to yank one off. With it comes a tuft of his hair. No, this isn’t the start of a corny joke, it’s a stunt by Toronto’s Fuzz Bar and Lowe Roche. They covered a man with wax strips and sent him to the streets (the video suggests it was during Pride) until he was stripped mostly bare. People could keep their commemorative wax strip to use a coupon at the base, or if, you know, they really wanted to keep a tuft of a stranger’s hair… To each their own.

Credits:

Advertiser: Fuzz Wax Bar
Agency: Lowe Roche
Executive Creative Director: Sean Ohlenkamp
Copywriter: Jeremy Richard, Eli Joseph
Art director: Ryan Speziale, Kunaal Jagtianey
Producer: Shannon Farrell
Make-up: Alyssa McCarthy
Account Director: Frederic Morin
Director: Dean Vargas
Post Production: Motion Pantry