Life-changing bacon
Maple Leaf reveals the secret power of our favourite meat.
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Bacon can change your life. At least, according to this new campaign by Maple Leaf and John St. It follows a working mom who can’t get the family to pitch in, that is until she starts serving bacon with meals. Want the bed made? Serve a hot dog with bacon. Garbage taken out? Give a bacon breakfast sandwich as a reward. We’ll agree, bacon is pretty awesome. But life changing? Maybe if it’s maple-flavoured bacon…
Credits:
Advertiser: Maple Leaf Foods
Agency: John St.
Creative Directors: Stephen Jurisic, Angus Tucker
Copy Writer: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Anna Neilson
Account Service: Amelia MacGregor and Heather Crawley
Brand Experience/Planning: Allison Coggins
Director: Will Beauchamp/Jamie Cussen
Production Company: Aircastle Films
Exec Producer: Will Beauchamp/Jamie Cussen
Line Producer: Lauren Corber
Editorial: Aircastle Films
Editor: Anne Feldman
Post Production: Aircastle Films/Susan Armstrong
Casting: Jigsaw Casting
Casting Director: Shasta Lutz
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