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Tapping eight injured army vets, Degree Canada, with creative by Ariad Communications, is challenging people to “Do More” (and support the brand’s True Patriot Love Foundation). The latest campaign follows the vets, who competed in Tough Mudder, a marine-style training competition, despite having injuries that could be debilitating. If they can do it, so can you. Are you inspired to try and throw a giant tire yet?

Credits:

Advertiser: Degree Canada
Agency Ariad Communication
Creative Director: Neil Woodley
Art Director: Neil Woodley
Additional credits:
Jeff Lynch Account Director
Tracy Smith Vice President
Baron Manett SVP
Client: Jessica Grigoriou, Marketing Manager – Deodorants Category, Unilever Canada
Matthew Wilson, Senior Assistant Brand Manager, Degree Deodorants, Unilever Canada
Production Company: Krystal Levy Pictures (KLP)
Executive Producer: Leslie Aimée Gottlieb
Director: Ben Shirinian
Producer: Leslie Aimée Gottlieb
Director of Photography: Jeremy Benning, csc
Editor: Jon Devries (School Editing)
Music: VooDoo Highway Music
Colour: Walt Biljan (Redlab)