Richard Branson gave many a lesson in courageous branding when he took his record label and expanded it into an airline carrier, mobile phone provider and soda pop empire. So what if other brands were to be so brave and extend their products to unexpected places? Well, if it were up to Moscow-based designer Ilya Kalimulin, Pampers would manufacture blow horns, Tic-Tac would be in the business of making ticking dynamite sticks and Lipton Lights would be a worthy substitute for menthol-flavoured smokes. We’d like to see Starbucks spawn science-fiction themed bikes next and Sharpie become a maker of  knives. But we’re open to suggestions.