Heading to the washroom at a bar during a big match is usually an unwanted nuisance at best, but Telus and Taxi have raised the experience to a world-class level, if you will. To promote the telco’s mobile network, they installed digital screens over urinals, allowing men to aim a shot on a goal defended by a panda goalie with their stream of urine. And like in a real soccer match, picking the right moment to strike is key. The more goals a player scores, the better, so having plenty of steam in the reserve is key. Or you can drink more to get more chances to play. Either way, sounds like a winning play.

Credits:

Brand: Telus
Agency: Taxi, Canada
Creative Director: James Sadler
Copywriter: Ben Hudson
Art Director: Darcy Twarog
Account Director: Quinn Ingham