Like father like…
Schick Hydro urges men to seek treatment for BMD.
[iframe_youtube video=”BWVKwLBw9mg”]
Recently, Neutrogana face wash launched a PSA-style campaign directed at guys to end Junkface, and now Schick Hydro wants to help men with another condition they might not even realize they have. It’s called BMD, which for the unitiated, is “Becoming My Dad” syndrome, with symptoms that include dressing in comfortable clothes, replacing previously slick dance moves with the Macarena and losing the ability to expertly handle the TV remote. Sounds horrifying, right? If you think you may have this affliction, Schick’s come up with a way to properly diagnose you, creating a microsite with more videos and a quiz (apparently this Stim writer is level 3 BMD… there’s still time to find a cure). Of course, the solution on offer is a Schick Hydro. Thank goodness for these health and beauty brands. Who knows what would happen to men without ’em?
Credits:
Brand: Schick Hydro
Agencies: 6 Degrees, MEC, Paradigm Public Relations, Real Interactive
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply