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Behind every great man, there’s a woman, crouching in a bush and growling while she makes bear paws with her hands. Well, at least that’s the picture Kia Canada has painted in this spot by Innocean Worldwide. In it, you see a woman giving a frightened man a pep talk in the parking lot of a Kia dealership, thinking he’s going to need to be riled up in order to demand the best price for the car with the best features. The lesson here? Ask, and you shall receive (save your energy for when you need to ask the wife for a night out with the boys).

Credits:

Brand: Kia
Agency: Innocean Worldwide Canada
Creative Director: Gerald Schoenhoff
Agency Producer: Adam Park
Copywriter: Frederick Nduna
Art Director: Zachary Muir-Vavrina
Account Directors: Mark Morosin and Kresimir Nizic
Production: Soft Citizen
Director: Christopher Hutsul
Executive Producer: Link York
Editing: Saints Editorial
Editor: Raj Ramnauth
Executive Producer: Stephanie Hickman
Transfer: Alter Ego
Colourist: Eric Whipp
Online: Topix
VFX Artists: Matt Dochstader and Rob Del Ciancio
Online Producer: Bonnie Penny
Audio: RMW
Music Producer: Mark Rajakovic
Engineer: Ryan Chalmers
Sound Designer: Kyle Gudmundson