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It’s the spookiest time of year, and Toronto’s premiere horror film festival wants you to know that it’s okay to be afraid, even if you think your fear is silly. With a new online ad campaign, the Toronto After Dark Film Festival is bringing awareness to some of our lesser-known (but no less serious) fears ahead of the week-long festival’s kickoff this Thursday. Are you afraid of sitting? You have Kathisophobia. Afraid of cheese? Turophobia. Kissing? Congratulations, you have Philemaphobia, and you’re not alone.

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Credits:

Client: Toronto After Dark Film Festival
Agency: Saatchi & Saatchi Canada
Executive Creative Director: Brian Sheppard
Group Creative Directors: Matt Antonello, Joel Arbez
Art Director: Joel Arbez, Rachel Kennedy
Copywriter: Matt Antonello, Shauna Roe
Agency Producer: Michelle Orlando
Executive Producers: Suzanne Allan, Sally Leggett, Stephanie Pennington
Production company: Sequoia
Content Director: Trevor Cornish
Producer: Michael Smith
Director of Photography: Simon Shohet
Editorial: Relish Editing
Editors: Steve Manz, Chris Murphy, Jackie Roda
Post Production and Colouring: The Vanity
Online Artist: Sean Cochrane
Colourist: Loren White
Music and Sound Design: RMW Music Toronto
Track Director/Producer: Dustin Anstey
Sound Design: Kyle Gudmundson
Audio Engineer: Ryan Chalmers