Breakdancing toaster
Olymel's products sure know how to move.
Credits
| advertiser: | Olymel/Flamingo |
|---|---|
| agency: | Bleublancrouge |
| creative team: | Sébastien Maheux, Jean-François Leblanc |
| agency producer: | Dominique Dufour |
| production company: | La Cavalerie |
| director: | Christian Laurence |
| production house: | Frame |
| CG supervisor: | Sebastien Tessier |
| producer (Frame): | Claude Dupuis |
| concept art: | Daniel Boulanger |
| modeling & texture: | Maxime Gagnon |
| animation: | Maxime Gagnon |
| lighting & rendering: | Sebastien Tessier, Jeremiah Hamilton |
| compositing: | Jean-François Ferland, Luc Julien |
This spot for Olymel’s Flamingo brand of chicken, created by Montreal-based Bleublancrouge, features a 3D animation breakdancing toaster conceived by production house Frame. It was quite the process to put the whole thing together, involving animatics (a video skeleton of the storyboard, synchronized to a soundtrack). Oh, the things we do these days to capture kids’ attention.
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