Spooky scrolling
Trigger shows off a parallax technique.
Calgary-based agency Trigger has created a web-based story of an adorable vampire, called “Monster Playground,” using parallax scrolling. The technique places images on different layers, moving them at different speeds as a user scrolls to create a 3D-like feeling of depth. In the story, the technique not only moves the story along, showing the vampire trying to impress a new zombie friend, but triggers 10 different halloween-themed easter eggs. You can check out the story for yourself here… if you dare!
Credits:
Agency: Trigger
Copywriting: Jordon Lawson
Art Direction: Brian Allen
Illustration: Brian Allen
Creative Direction: Johnny Talisman
Digital Direction: Dean Rud
Animation: Atif Nagi, Teresa Leung, Liz Gatapia
Project Management: Helen Olivie
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply