Who needs fancy?
Embracing what gives The Maxwell's Plum its charm.
As our Haligonian readers may know, The Maxwell’s Plum pub isn’t exactly the pinnacle of the city’s high society. It’s a place where you go to drink beer, plain and simple. Halifax-based agency Chester & Co. knows this as well, so it created a new series of ads, appearing in print and transit around the city, that embraces this fact. No one can tell the difference between an authentic Renoir and a print, anyway.
Credits:
Brand: The Maxwell’s Plum
Agency: Chester & Co.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply