The
The Gazette drops the word 'Gazette.'
Credits
| advertiser: | The Gazette |
|---|---|
| agency: | Bleublancrouge |
| CD: | Gaëtan Namouric, Dominique Trudeau |
| creative team: | Martin Dupuis, Andrew Lord, Andrew Morgan |
| client services: | Bernard Asselin, Francis Armstrong, Marianne Poirier |
| illustrations: | Martin Dupuis |
| agency producer: | Lisa Arduini |
| web production: | Marie-Claude Roy |
| TV prodco: | Blast media |
| web prodco: | Five |
| sound: | Audio Z |
| music: | Bam Productions |
The ‘Words Matter’ campaign for the Montreal Gazette, developed by Montreal-based Bleublancrouge, keeps on truckin’ and this time the word that has always mattered most to this effort is nowhere to be found. On Oct. 20, the word ‘Gazette’ was dropped from the title to show how recognizable the stalwart paper is. It brought focus to a word that often doesn’t get enough credit: ‘The.’ This new iteration of the campaign includes radio, print, online, OOH and TV ads that use ‘The’ to highlight stories of interest.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply