Something original
RBC sponsors films that show situations you don't see every day...but probably want to.
Credits
| advertiser: | Royal Bank of Canada |
|---|---|
| agency: | BBDO, Toronto |
| CD: | Peter Ignazi |
| copywriter: | Chris Joakim |
| AD: | Mike Donaghey |
| account management: | Lori Davison, Aimee DeParolis, Leanne Lai |
| planner: | Scott Griffith |
| agency producer: | Tracey Azzopardi |
| director: | Scott Corbett |
| prodco: | Holiday Films |
| executive producers: | Josefina Nadurata, Derek Sewell |
| producer: | Andre Fitsialos |
| DP: | Jeff Venditti |
| editorial: | School Editing |
| editor: | Jon DeVries |
| executive producer: | Sarah Brooks |
| online producer: | Amanda Lariviere |
| online editor: | Paul Binney |
| music: | Steve Gadsden, Tattoo |
| casting: | Jigsaw |
Developed by BBDO in Toronto, the theme behind RBC’s campaign for its sponsorship of the Toronto International Film Festival is ‘See something original,’ and in this spot, the ultimate solution these two guys find to a classic ‘we need to get some cash and fast’ plot is certainly that. And it would make for a much shorter film. Man we’d love to be in these guys’ shoes. We seem to share the same moral proclivities.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply