Different points of view
Heart & Stroke navigates a stroke as both a victim and his loved ones.
Earlier this year, Ogilvy & Mather Toronto helped the Heart & Stroke Foundation raise awareness for the signs that people should be looking out for when someone is having a stroke. They did this with a pair of videos that show a typical stroke from the eyes of someone having a stroke as well as their loved ones getting help in time to prevent permanent damage.
[iframe_youtube video = “1i3nMJHXk5A”]
[iframe_youtube video = “7mSceRPcvZY”]
Last week, to coincide with the beginning of Stroke Awareness Month, they launched an interactive version of the video that lets you switch back and forth between the two perspectives by hitting a key on your keyboard. It gets very intense, very fast, and being able to alternate points of view allows you to see what you should be looking out for.
Credits:
Brand: Heart & Stroke Foundation
Agency: Ogilvy & Mather Toronto
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This would have been a good place to use the 360 capabilities of YouTube. Great idea.