Notorious brew
Sleeman packs five generations of brewing infamy into every case.
Credits
| advertiser: | Sleeman |
|---|---|
| agency: | Dentsu Canada |
| creative catalyst: | Glen Hunt |
| strategic catalyst: | Jeff McCrory |
When Canadians hear the name Sleeman, they most likely know it as a reputable brewery. What they will come to find out via a new campaign by Toronto-based Dentsu Canada, is that it is also associated with piracy, smuggling, philandering, and even Al Capone. This new TV spot, the first from the brand in over five years, lifts the veil on the Sleeman family history to tell the surprising tale of how the brewing legacy came to be.
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