Heavy lifting
Grey's barbell ad nabs Best of Show at Best on Page.
Credits
| advertiser: | Special Olympics Canada |
|---|---|
| agency: | Grey Canada |
| VP/executive CD: | Carl Jones |
This ad by Grey Canada for Special Olympics Canada recently took home two awards from Magazines Canada’s Best on Page awards, nabbing Best Full Page and Best of Show honours. It’s message is pretty clear: the guys and gals participating in the Olympic events are fierce competitors. Four hundred pounds is crazy heavy. The only kind of ‘barbells’ that exist in our vocabulary are the ones that ring when it’s last call.
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