Pushing ideas
Rethink makes one heck of a pop-up book.
Credits
| advertiser: | Langara College |
|---|---|
| CDs: | Ian Grais, Chris Staples |
| AD/designer/illustrator: | Rory O’Sullivan |
| writer: | Simon Bruyn |
| producer: | Anne Rubenstein |
| studio artists: | Chris Neilsen, Taran Chadha |
To promote the scholarship it funds for Vancouver’s Langara College, Vancouver-based Rethink crafted this neat little vid to provide students with a few friendly tips on how to come up with better ideas. The book is a pretty good idea in and of itself. We wish that our sketch book looked that cool when we were in school.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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