Let it snow
A look inside Rethink's collective mind.
Wait a minute, those aren’t snowflakes! They’re actually rejected idea doodles from Rethink! If only real snow was made of sketches, then when someone asks, ‘where did that idea come from?’ you could legitimately answer, ‘It just fell from the sky.’
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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