Growin’ herbs
There's nothing like a little pot to get people interested in eating at a new restaurant.
Credits
| advertiser: | The Sprout |
|---|---|
| agency: | Target |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| copywriter: | Sarah Park |
| AD: | Natrix Ma |
St. John’s-based Target came up with this nifty DM piece to promote The Sprout, a vegetarian restaurant located in downtown St. John’s. It includes a little clay pot and seeds to grow herbs like oregano, basil or cilantro. Once their own sprout breaches the surface, users will have a reminder of the restaurant’s fresh, made-from-scratch menu. The package also comes with growing instructions, general info about the particular herb and a list of Sprout menu items it’s used in.
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