Blake McGrath does The Livi
The Children's Wish Foundation teamed up with the choreographer to create a signature dance move.
What better than a hot new dance move to help a campaign go viral?
Mosaic and the The Children’s Wish Foundation of Canada got some help from So You Think You Can Dance Canada‘s Blake McGrath to create a signature dance move and grant a wish at the same time.
Nine-year-old Olivia, a lover of dance who’s in remission from kidney cancer, debuted her signature move, the Livi, with McGrath on Sunday at the iHeartRadio Much Music Video Awards’ red carpet.
[iframe_youtube video=”Vr0k22t3Bbc”]
The foundation is pushing its “#DoTheLivi” campaign on social to drum up donations to help grant other wishes.
Credits
Agency: Mosaic
Jess Willis, creative director
Nick Dooley, copywriter
Director: Duane Crichton, Partners Film
Editor: Christina Humphries, Rooster
Audio: Apollo
Post: Fort York
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