The mythic polar bear
This gent has embarked on a harrowing mission that will take his survival skills to their limit.
Credits
| advertiser: | The Toronto Zoo |
|---|---|
| agency: | Lowe Roche, Toronto, |
| CD: | Christina Yu |
| AD: | Stephanie Yung |
| copywriter: | Daniel Bonder |
| producer: | Brie Gowans |
| prodco: | Untitled Films |
| director: | Curtis Wehrfritz |
| editor: | Chris Parkins, Rooster |
Polar bears have made their long-awaited return to the Toronto Zoo, appearing in a new 10-acre habitat called the Tundra Trek. To spread a little bit of excitement about these seemingly mythical beasts Lowe Roche developed this spot about a courageous explorer who decides to brave the harshest of conditions to clear the clouds of mystery that hang about these magnificent creatures. Using some…nay…all of his cunning, and his remarkable ability to blend in with his environment, this intrepid wanderer gets up close and personal with one of nature’s most spectacular and daunting denizens.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply