What’s in a name?
A lot for professional wrestlers, as Penguin Random House notes in this campaign.
To promote Rowdy, a biography of former WWF wrestler Rowdy Roddy Piper written by his children, Penguin Random House recognized that much of the fun in professional wrestling is in the stars’ ring names. There was Mankind. There was the Iron Sheik. There was Nature Boy Ric Flair. And now there’s… you, or some algorithm-generated version thereof.
The publisher created a wrestling name generator on the Rowdy book’s website. Fans of the genre can enter their names to get their own ring moniker. Share it, and there’s a chance to win not only a copy of the book but a Hot Rod t-shirt.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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