We’ve never really liked window shopping. Who would? You don’t get to make a purchase, because, well, then it wouldn’t be window shopping. It’s for looking, not spending.

Well, The Hive wants to see if it can get people to take the next step with it’s own neat take on window shopping this holiday season. But instead of getting you to buy something, the agency wants you to adopt what you see in one of the windows of its Toronto office.

It’s created what we imagine is the first puppy advent calendar. Every day the shop reveals a new “Holiday Hound” that’s actually up for adoption at the Toronto Humane Society. “The Hive has always been a dog friendly environment. On any given day there’s three to six pups puttering around the place,” says CCO Simon Creet of the shop’s reasons for wanting to create a dog-vent calendar. It’s also giving a donation to the Humane Society on behalf of the agency, as well as encouraging pedestrians on the street to donate to the organization by text and further promoting the cause with colourful gifs on Instagram.