Give it a toss
I trade, you trade, we all trade.
Credits
| advertiser: | Scotiabank iTrade |
|---|---|
| agency: | Capital C |
| CD: | Peter Cooke |
| director: | Sammy Ray Welch, Sparks Productions |
| offline: | Jason Grebski, Jeff Poremba, Rooster |
| online/CG: | Kristi-ann Webster, Mike Bishop, Kevin Reiley, Kristjan Vieger – Track and Field |
| music: | Creighton Doane, Daniel Leblanc, Doane Leblanc Audio Inc |
| agency producer: | Margaret Callaghan |
| group account director: | Jordan Schooley |
| account supervisor: | Jason Yee |
Scotiabank is trading up vowels for a brand redefinition. With the new “i Trade for me” campaign, Capital C (which is responsible for the branding) illustrates how Scotiabank’s iTrade can meet the unmet needs and objectives of online traders. With economic woes making everyone look like deer in the headlights, Scotiabank and Capital C manage to make online trading a personal and rewarding process.
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