No one knows the tipster
Crime Stoppers puts the focus on the perps.
Credits
| advertiser: | Greater Vancouver Crime Stoppers |
|---|---|
| agency: | DDB Canada, Vancouver |
| CCO: | Alan Russell |
| COs: | Dean Lee, Cosmo Campbell |
| copywriter: | Neil Shapiro |
| ADs: | Colin Hart, Dan Strasser |
| account manager: | Kyle Stewart |
| agency producer: | Gayle Robson |
| photographer: | Philip Jarmain |
| retoucher: | The Orange Apple |
| prepress house: | Studio 17 |
The issue of violent crime has come into sharper focus of late in Vancouver and this ad for Greater Vancouver Crime Stoppers is part of a PSA campaign targeting those who might know something that could ‘aid the police in their investigations’, but are afraid to come forward. Developed by DDB Canada‘s Vancouver office, the effort, which includes print and OOH elements, reinforces Crime Stoppers’ positioning, ‘You remain anonymous, criminals don’t,’ reminding potential tipsters that they can help stomp crime while keeping their own identities safe.
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