Pure, naturally
New water brand Eska takes a jab at competitors right out of the gate.
Credits
| advertiser: | Simon Lester, CEO, Eaux Vives Water |
|---|---|
| AD: | Elspeth Lynn |
| copywriters: | Lorraine Tao, Marc Coulombe |
| team leader: | Leslie Hunter |
| strategic planner: | Tania Gregory |
| coach: | Shelley Brown |
| web designer: | Hubert Lai |
Eska tells bottled water drinkers ‘the source matters,’ and provides plenty of reasons to be wary of chemically treated competitors. It boasts that it’s bottled directly from an esker tucked beneath a virgin forest in a remote part of Quebec.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply