Paint the town
Benjamin Moore adds some colour to Toronto Transit.
Benjamin Moore paints is thinking outside of the can with a new campaign, developed by Toronto-based GroundZero, which looks to take advantage of the parties and galas that will take place in Toronto during TIFF. Playing off the phrase “paint the town red,” Benjamin Moore’s “Paint the Town” effort features transit shelters, streetcars and billboards that have been done up to look like they’ve had dollops of paint splashed on them.
advertiser: Benjamin Moore
agency: GroundZero, Toronto
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Oh, it does look like cheese on top!
nope – we used paint!