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The Canadian Tourism Commission has built upon its domestic “Locals Know” campaign with a new tool allowing foreign travellers to check out Canadian trip tips from the people who know the country best: locals. Developed by DDB Canada and Tribal DDB in Vancouver, the “Explore Canada Like a Local” tool extends the authentic, user-generated feel and draw of the “Locals Know” campaign to external markets. It includes a website and mobile app that enhance the Canadian travel experience with insider info on a ton of cool Canadian spots. Travellers can plan their journey, use the tool as a tip guide and share their own travel tips. Nothing like getting the local experience. It’s all about authenticity. Our tip: Lake Ontario might look really nice, but don’t swim in it.

Credits:

advertiser: Canadian Tourism Commission
agency: DDB Canada Vancouver

Website and mobile app:

CD: Josh Fehr
ACD: Murray Falconer
copywriters: Jessica Schnurr, Geoff Vreeken
production designer: Yuan You, Jessica Wohlgemuth
producer: Erica Jonsson
account director: Bryce Sparks
account supervisor: Dana Rudelier
account executive: Shannon Cherry
web developers: Justin MacLeod, Helmut Messerer, Anthony Trad, Rachel Yoon
mobile developers: Xomo Digital Inc.

Online ads:

CDirector: Josh Fehr
ACD: Murray Falconer
copywriter: Geoff Vreeken
production designer: Mark Finn
producer: Erica Jonsson
account supervisor: Dana Rudelier
flash developer: PlusK Studios