Sonya Fatah
Contact Sonya by sending an email to sfatah@brunico.com

A tool for (almost) anything
The Toronto Tool Library — which is exactly what it sounds like — launches with a peculiar and preposterous campaign.

Carte Blanche ideas coming to a city near you
Stolen, smoky and smart shelters: these are a few of the industry’s favourite things to come true in outdoor ads.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.