Ode to zoom
Mazda builds cars worth driving.
Credits
Mazda’s launched a new brand campaign, developed in Canada by Garage and Team Mazda, a group of WPP marketing agencies, which comprise Mazda’s AOR. JWT heads up the Canadian arm of Team Mazda. The campaign presents a simple statement to drivers: ‘If it’s not worth driving, it’s not worth building.’ As this TV ad called ‘Anthem’ illustrates, Mazda doesn’t build cars for everyone. It builds cars for people who care about what they drive. It takes viewers through Mazda’s history innovating in motorsports and design, noting that it’s the way the car responds to the driver that defines the brand.
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