Other people’s kids
Partnership For A Drug Free Canada's high driving campaign.
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In an effort to drive home the dangers about teens getting behind the wheel while high and get parents talking with their kids about the issue, Partnership For a Drug Free Canada and BBDO are running a campaign that makes clear it’s not just “other people’s kids” they need to worry about. Research shows that 40% of youth have driven while high, so it stands to reason those “other people’s kids” could be their own.
Agency: BBDO
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