Goldfish Go
Pepperidge Farm is taking over Canada's streets via a partnership with Snapchat.
You know what’s more eco-friendly than fishing (and doesn’t require a boat, to boot)? Hunting around town for augmented reality (AR) fish.
That’s the concept behind Goldfish’s new AR “scavenger hunt.” It’s the first time Snapchat has partnered with a brand to create a gamified world lens.
The new AR campaign, which launched last week, challenges Snapchat users to search around their real environment to find 10 Goldfish Flavour Blasted crackers. The Goldfish are hidden behind 3-D objects overlaid through the Snapchat camera.
It’s kind of like Pokémon Go, but instead of Charmander, you’re chasing Xtreme Cheddar. Instead of Squirtle, you’re searching for Sour Cream and Onion. And instead of Weedle, you’re hunting down the Wild White Cheddar. You win by catchin’ ’em all (all 10 Goldfish, that is) and you can take your own goldfish-style selfie.
[iframe_vimeo video = “325496337”]
Credits
Client: Pepperidge Farm Goldfish (Campbell Company of Canada)
Media agency: Spark Foundry
Media partner: Snap
Related Articles
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
