Courage in a can
Pfizer sprays hope on an alley wall.
Credits
| advertiser: | Veronica Piacek, Simon Carson, Pfizer Canada |
|---|---|
| agency: | zig |
| executive CD: | Martin Beauvais |
| AD: | Niall Kelly |
| writer: | Geoff Morgan |
| team leader: | Emily Robinson |
| strategic planner: | Lynn Sivec |
| agency producer: | Dave Medlock |
| production company: | Untitled Films |
| director: | John Mastramonaco |
| line producer: | Kelly King |
| executive producer: | James Davis |
| DOP: | John Houtman |
| post production company: | Panic and Bob |
| editor: | David Baxter |
| assistant editor: | Tyler Hopkins |
| post facilities: | AXYZ, Imaginary Forces |
| executive producer: | Samantha Mclaren |
| music company: | RMW |
| studio: | RMW |
| producer/director: | Ted Rosnick |
| engineer: | Tyson Kuteyi |
| composer: | Steve MacKinnon |
‘Graffitti’, done for Pfizer Canada by zig, follows a teenage boy who does some late night alley painting. The viral has a very poignant pay-off. Well worth your 90 seconds. Pfizer will donate $5 everytime someone watches the film online and forwards it. Nice.
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