Smarten up
Algoma University doesn't force you to conform like Colossal U does.
Credits
| advertiser: | Algoma University |
|---|---|
| agency: | McDonnell Haynes |
| client contact: | Deborah Loosemore |
| AD: | Amy Patterson |
| CW: | Diana Aldea |
| account supervisor: | Alison Stewart |
| photographer: | McRann & Malone Photographic |
| production company: | Trailer Park Films |
| web developer: | Hypenotic |
These ads are part of a clever campaign by McDonnell Haynes to create buzz for Algoma University by promoting ‘Colossal University,’ where students are assimilated into the collective, and promptly lost in the crowd. In the ‘if you’re not Yale, bash ’em’ vein, the effort plays up the university-bound’s fear of becoming faceless drones, tapping everything from social media to installation art to convey the message.
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