Bizarre ballet
What's up with those dancin' shoes?
Credits
| advertiser: | The National Ballet of Canada |
|---|---|
| agency: | Leo Burnett |
| CCO: | Judy John |
| CD: | Israel Diaz |
| CW: | Elle Bullen |
| AD: | Angie Bird |
| interactive: | Chris Gardiner |
| account director: | Allison Cohen |
| planner: | Steve Meraska |
| media agency: | SMG |
| media planner: | Kym Wyatt |
The National Ballet of Canada employed Leo Burnett to promote its unconventional ballet In the Upper Room. The agency teamed up with Smak to stage interesting guerrilla executions in Toronto’s Queen West neighbourhood. They involved chalk art, ballet shoes, big red doors against buildings and its very own ‘upper room.’ Campaign elements directed consumers online to a microsite, www.intheupperroom.ca.
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