Shades of grey
With the economy in the toilet people are cutting budgets and colours do cost serious coin... :)
Credits
| client: | People from Cossette |
|---|---|
| agency: | Identica, Montreal |
Cossette Communication Group is now known simply as Cossette. The company has introduced a new cut-back brand identity that’s expressed in its new logo. To demonstrate that its people are its most valuable resource, the agency developed a phrase to embody that sentiment: ‘People from Cossette.’ The new logo and phrase will be applied across all offices and communication materials.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply