A day in the life

Agencies and students unite!

Virgin Unite helmed a contest for Advertising Week’s Youth Day that saw ad students, who were visiting various Toronto-based agencies, compete to develop a campaign promoting a benefit concert for Sir Richard Branson’s social marketing arm, Virgin Unite’s RE*Generation. The pictured ad, part of the winning campaign, was developed by students visiting Toronto-based Due North, and will see the light of day thanks to free media space kicked in by Astral.