Up in smoke
Hey smokers, trick question: who's smoking who?
Credits
| advertiser: | Cancer Patients Aid Association, India |
|---|---|
| agency: | Bleublancrouge |
| CD/writer: | Gaetan Namouric |
| AD: | Sebastien Deland |
| photographer: | Leda & St-Jacques |
| client services: | Justin Kingsley |
Montreal’s Bleublancrouge produced this clever anti-smoking ad for the Cancer Patients Aid Association, an organization based in India. It’s one of a series of executions to help fight tobacco addiction in the country. While indicating that smoking takes a toll on one’s body, this ad also shows that rogue arms have remarkable balance. It’s all in the elbow.
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