Sign of the times

Virgin echoes a sentiment shared by all of us recessionistas.


advertiser: Virgin Mobile

Virgin Mobile plastered billboards at Dundas Square in Toronto promoting its smartphones and cost-friendly plans. We like the one that touts its ‘take charge’ plans starting at $10 a month. It’s the first phase of a recession-based campaign set to launch in the near future. That’s right Virgin Mobile, stick it to the economy! It thinks it’s so damn cool. Bring on chic-onomics.