Who turned off the lights?
Bleublancrouge keeps Montreal in the dark for Earth Hour.
Credits
| advertiser: | World Wildlife Fund Canada |
|---|---|
| agency: | Bleublancrouge |
| CD: | Gaetan Namouric |
| web designer: | Laurent Salles |
| designer (logo): | Julie Descheneaux |
| client services: | Justin Kingsley |
| copywriter: | Maxime Paiement |
To get Quebecers more involved in Earth Hour 2009, Montreal’s Bleublancrouge worked with World Wildlife Fund Canada to develop Ideas in the Dark, an evening event taking place on March 28, which will include Montreal artists at work, a brainstorming session for new solutions to help the environment, and music, all taking place in the dark. Bleublancrouge also created ideasinthedark.ca, a website that you can only see…you guessed it…in the dark. For a concept that revolves around darkness, this is one bright idea. If you’re planning to attend we suggest eating plenty of carrots beforehand.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply