Art on the go
Visa shows that 'go' isn't just something you do when you walk somewhere. It's also art.
Credits
| advertiser: | Visa |
|---|---|
| agency: | TBWA |
| director of operations: | Malcolm McLean, TBWA Toronto |
| CDs: | Steph Mackie, Mark Biernacki, Curtis Edwards TBWA Toronto |
| digital director: | Brent Farrell, TBWA Toronto |
| writer: | Allan Topol, TBWA Toronto |
| account supervisor: | Natasha Kajganic, TBWA, Toronto |
| VP creation: | Hughe Choquette, TAM TAM, Montreal |
| chargee de projet: | Yennie Provencher, TAM TAM, Montreal |
| account director: | Bridget Magnus, TBWA Vancouver |
Visa has introduced three art installations, one each in Toronto, Montreal and Vancouver, in support of its new global brand platform. ‘The Art of Go’ project features physical representations of the word ‘go’ and is meant to invoke a personal interpretation about what the word ‘go’ means to Canadians, as well as keep Visa’s ‘More People go with Visa’ slogan top of mind. Video of each art installation is being streamed live online on theartofgo.ca. Art’s always good. We dare say that in this case it’s…moving.
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