Make it a mulligan
Winner #5: Kevin September from Sticky Communications sneaks this one in under the wire.
Sticky Communications’ Kevin September wins a Joshua Davis-designed Miquelius notebook with Do Over Day, an initiative from Toronto’s Wills & Co. Media Strategies that declares Feb. 26 International Do Over Day. The Web 2.0 site is full of posts and videos from random citizens who want a second chance to right wrongs or just live their happiest moments over again. We like the e-cards.
Says September: ‘No, I know – NO advertising! And there isn’t. This past February, Jeff Wills & Co. gave Canadians their inaugural Do Over Day… Just because. I had fun working on this with them (that’s not against the rules is it?), and it inspired conversations and stories right across Canada and beyond…’ [Editor’s note: it’s not against the rules, but only because we forgot to mention it.]
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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