Merci buckets
Rona does some colourful piggybacking.
Credits
| advertiser: | Rona |
|---|---|
| agency: | Bos |
| creative team: | Simon Beaudry, Martin Bernier, Roger Gariepy, Hugo Leger |
| client services: | Claude Larin, Simon Essiambre |
| production: | Eric Langlois and Ludovic Mottini, TrakoMedia |
Never underestimate Rona‘s DIY street cred. With Bos‘ Montreal office as its partner in crime, it piggybacked on Apple‘s paint-drenched nano-chromatique billboards with a row of paint cans to collect the dripping paint, and a caption that simply reads, ‘We collect leftover paint,’ all to promote their paint recycling program. Those cheeky devils! What an insidiously downright subversive idea… The nerve! We love it. And it’s totally legal.
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